Anita Kralj , Dejan Jelovac , Vasilij Mate


This article examines the self-reflexion of Slovenian entrepreneurs to their own business activity, with a focus on their core values and virtues, which would consequently affect the performance, growth and development of entrepreneurship in Slovenia. The article starts with a theoretical understanding of organizational values and moral virtues of entrepreneurs and review of the recent empirical studies as the basis on which it is possible to achieve the explanation of the attitude of Slovenian entrepreneurs towards entrepreneurship. We have conducted our own empirical quantitative study on the representative sample of Slovenian entrepreneurs (n =114). Using the obtained results, we tried to verify the six hypotheses. We were particularly interested in those hypotheses that presuppose the entrepreneur who highly appreciates and respects the values and virtues of an ethical businesspearson in practice, will be more economically successful. Based on the results of our research we indicated that the Slovenian entrepreneurs are largely aware of the relevant organizational values and moral virtues, although this is not always obvious in their actions in everyday business practices. The article concludes with an interpretation of the results and discussion of the prospects and challenges for further exploration of the topics covered.

Keywords: business morality, moral virtue, organizational value, Slovenian entrepreneurship, business ethics.

Anita Kralj is M.A. in Busines Sciences, Gea Colege - Faculty of Entrepreneurship, Ljubljana, Slovenia.

Prof. Dr. Dejan Jelovac is a Full Professor and Head of Department of Business Ethics, Corporate Culture and Management of Organisational Development at Gea College - Faculty of Entrepreneurship, Ljubljana, Slovenia.

Vasilij Mate is M.A. in Organistional Sciences, Faculty of Organisational Sciences, Uviversity of Maribor, Slovenia.

Cite this article:
Kralj Anita, Jelovac Dejan, Mate Vasilij. ORGANIZATIONAL VALUES AND MORAL VIRTUES OF ENTREPRENEUR: AN EMPIRICAL STUDY OF SLOVENIAN ENTREPRENEURS. Innovative Issues and Approaches in Social Sciences, vol.6, no.2:109-139, DOI:

Digital Object Identifier(DOI):

View full text in pdf:


We use cookies to improve our website and your experience when using it. Cookies used for the essential operation of the site have already been set. To find out more about the cookies we use and how to delete them, see our privacy policy.

I accept cookies from this site.

More information