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Issues in 2013


TESTING CASC SCALE FOR MEASURING EMOTIONAL AND RATIONAL ADVERTISING AND MEDIA EFFECTS Print E-mail

Andrej Kovacic , Nevenka Podgornik

Abstract

Researching effects of media and advertising demands a search for a cost efficient, quick and verified method of testing the its emotional as well as rational effects on consumers. Thus a CASC (Communication Analytic and Syncretic Cognitions) scale was developed to meassure advertising effects and was selected for testing. In an extended research presented in this paper and based on 988 respondents evaluating 15 different ads we provided evidence that verify this scale on four different groups of ad motives. In addition we have tested individual ads and their complience with the suggested motives based on the theory and the four separate components (rational component, primary emotions, pro-social emotions and individualistic emotions). The findings confirm that CASC scale is able to detect differences between different motives and is thus an effective tool for measuring advertising effects.

Keywords: media, advertising, CASC scale, rational, emotional

Andrej Kovacic is a researcher at the Faculty for Media – Institute for Media Research. He is director of an advertising company CEOs and academic journal IIASS.

Nevenka Podgornik, Ph.D., Assistant Professor, Faculty of Advanced Social Studies Nova Gorica. Slovenia

Cite this article:
Kovacic Andrej, Podgornik   Nevenka. TESTING CASC SCALE FOR MEASURING EMOTIONAL AND RATIONAL ADVERTISING AND MEDIA EFFECTS. Innovative Issues and Approaches in Social Sciences, vol.6, no.2:82-99, DOI:http://dx.doi.org/10.12959/issn.1855-0541.IIASS-2013-no2-art06

Digital Object Identifier(DOI): http://dx.doi.org/10.12959/issn.1855-0541.IIASS-2013-no2-art06

View full text in pdf: http://www.iiass.com/pdf/IIASS-2013-no2-art06.pdf

 
THE INFLUENCE OF MACEDONIAN MENTALITY AND THE OLD HABITS IN CREATING BUSINESS Print E-mail

Elizabeta Mitreva

Abstract

In this work, it’s given analyses of the Macedonian companies about making up a business culture and a comparison with the business culture in the world. As a result of the researches, a new management system is offered that is based on the TQM (Total Quality Management) philosophy. The solution was found in improvement of the management system by accepting the new TQM philosophy and utilization of its strategy, development of the staff and promotion of the processes, and all of that is done earlier, even before the new technology and the separate IT are bought.

One of the biggest changes that the new TQM strategy requests from the Macedonian companies is to change the mentality and quit the old habits and the transitional syndrome. That means that the positive characteristics in the Macedonian mentality should evaluate, and the traditional values should be successfully joined with the cultural values and the current trendy values from the west, which rule the world.

Keywords: TQM (Total Quality Management) philosophy, management system, traditional values, business culture.

Assistant Professor Elizabeta Mitreva PhD works at the Faculty of Tourism and Business Logistics, Goce Delcev University, Shtip, R.Macedonia. E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Cite this article:
Mitreva Elizabeta. THE INFLUENCE OF MACEDONIAN MENTALITY AND THE OLD HABITS IN CREATING BUSINESS. Innovative Issues and Approaches in Social Sciences, vol.6, no.2:100-108, DOI:http://dx.doi.org/10.12959/issn.1855-0541.IIASS-2013-no2-art07

Digital Object Identifier(DOI): http://dx.doi.org/10.12959/issn.1855-0541.IIASS-2013-no2-art07

View full text in pdf: http://www.iiass.com/pdf/IIASS-2013-no2-art07.pdf

 
ORGANIZATIONAL VALUES AND MORAL VIRTUES OF ENTREPRENEUR: AN EMPIRICAL STUDY OF SLOVENIAN ENTREPRENEURS Print E-mail

Anita Kralj , Dejan Jelovac , Vasilij Mate

Abstract

This article examines the self-reflexion of Slovenian entrepreneurs to their own business activity, with a focus on their core values and virtues, which would consequently affect the performance, growth and development of entrepreneurship in Slovenia. The article starts with a theoretical understanding of organizational values and moral virtues of entrepreneurs and review of the recent empirical studies as the basis on which it is possible to achieve the explanation of the attitude of Slovenian entrepreneurs towards entrepreneurship. We have conducted our own empirical quantitative study on the representative sample of Slovenian entrepreneurs (n =114). Using the obtained results, we tried to verify the six hypotheses. We were particularly interested in those hypotheses that presuppose the entrepreneur who highly appreciates and respects the values and virtues of an ethical businesspearson in practice, will be more economically successful. Based on the results of our research we indicated that the Slovenian entrepreneurs are largely aware of the relevant organizational values and moral virtues, although this is not always obvious in their actions in everyday business practices. The article concludes with an interpretation of the results and discussion of the prospects and challenges for further exploration of the topics covered.

Keywords: business morality, moral virtue, organizational value, Slovenian entrepreneurship, business ethics.

Anita Kralj is M.A. in Busines Sciences, Gea Colege - Faculty of Entrepreneurship, Ljubljana, Slovenia.

Prof. Dr. Dejan Jelovac is a Full Professor and Head of Department of Business Ethics, Corporate Culture and Management of Organisational Development at Gea College - Faculty of Entrepreneurship, Ljubljana, Slovenia.

Vasilij Mate is M.A. in Organistional Sciences, Faculty of Organisational Sciences, Uviversity of Maribor, Slovenia.

Cite this article:
Kralj Anita, Jelovac Dejan, Mate Vasilij. ORGANIZATIONAL VALUES AND MORAL VIRTUES OF ENTREPRENEUR: AN EMPIRICAL STUDY OF SLOVENIAN ENTREPRENEURS. Innovative Issues and Approaches in Social Sciences, vol.6, no.2:109-139, DOI:http://dx.doi.org/10.12959/issn.1855-0541.IIASS-2013-no2-art08

Digital Object Identifier(DOI): http://dx.doi.org/10.12959/issn.1855-0541.IIASS-2013-no2-art08

View full text in pdf: http://www.iiass.com/pdf/IIASS-2013-no2-art08.pdf

 
THE MANAGEMENT OF COMPLEX (SECURITY) CRISIS Print E-mail

Marjan Malešič

Abstract
Crises occur frequently and in very complex ways however routine responses of crisis management often do not follow the changing pattern, nature, intensity and scope of crises. Extensive research has been accomplished in Europe and North America to create bases for creative changes in this field. Common theory and methodology were developed and the huge amount of cases was empirically explored to this effect. The article brings about core findings on legal, system and functional dimensions of crisis management in Slovenia. Its assumption is that inconsistent legal and doctrinal solutions, and consequently system deficiencies hamper the development of effective and rational crisis management. The officials’ fear of innovations that change every day routine is not helpful in this process, either. The discourse of the article is analytical and prescriptive by its nature.

Keywords: crisis, crisis management (system), legal basis, coordination, innovation.

Prof Dr. Marjan Malešič, Head of Defense Research Center, Faculty of Social Sciences, University of Ljubljana. The article is based upon research project Crisis Management in Slovenia sponsored by the Ministry of Defense of Republic of Slovenia and the Slovenian Research Agency.

Cite this article:
Malešič Marjan. THE MANAGEMENT OF COMPLEX (SECURITY) CRISIS. Innovative Issues and Approaches in Social Sciences, vol.6, no.1:6-19, DOI:http://dx.doi.org/10.12959/issn.1855-0541.IIASS-2013-no1-art01

Digital Object Identifier(DOI): http://dx.doi.org/10.12959/issn.1855-0541.IIASS-2013-no1-art01

View full text in pdf: http://www.iiass.com/pdf/IIASS-2013-no1-art01.pdf

 

 
THE INTERCONNECTION OF THE LOCAL DEMOCRACY AND THE FINANCES OF LOCAL SELF-GOVERNMENT Print E-mail

Olga Sharapova

Abstract
In this paper the author gives a legal vision of the link between the local democracy and finances of the local self-government by comparing the legislation and its impact in France and in Russia, as well as by introducing some comparative elements with Slovenia. The analysis, made essentially on the basis of the Russian federal law n° 131-FZ and the French General Code of Territorial Entities (GCTE), reveals three main aspects of the interaction of the local democracy with local public finances: (1) direct elections of local officials and its impact on the municipal finances, (2) responsibility in front of the population of directly/indirectly elected mayors in the public finances field, (3) participation of the local population in the financial decisions. The practical influence of the legislation on the problem under scrutiny is mainly examined in the Russian case; for France there are normally predictions which are used in order to demonstrate the impact of legal dispositions, because the most of the provisions of French law n° 2010-1563, modified the GCTE concerning the local democracy or local public finances, are not still implemented or the short period of their application does not allow to assess its interconnection.

Keywords: local democracy, public finances, self-government.

Ms Olga Sharapova is a PhD candidate in Law at the University Paris 5 Descartes This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Cite this article:
Sharapova Olga. THE INTERCONNECTION OF THE LOCAL DEMOCRACY AND THE FINANCES OF LOCAL SELF-GOVERNMENT. Innovative Issues and Approaches in Social Sciences, vol.6, no.1:20-34, DOI:http://dx.doi.org/10.12959/issn.1855-0541.IIASS-2013-no1-art02

Digital Object Identifier(DOI): http://dx.doi.org/10.12959/issn.1855-0541.IIASS-2013-no1-art02

View full text in pdf: http://www.iiass.com/pdf/IIASS-2013-no1-art02.pdf

 
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