| FEARS OF A MODERN SOCIETY |
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Milan Ambroz , Boris Bukovec Abstract In this paper, we propose that perceptions of individual and collective threats is often the result of imagination of our own making. We conducted our study in Slovenia to research the understanding of personal and collective risks of the people in a modern society. We investigated the threats with quantitative methodology. We analysed the data with descriptive and inferential statistical method like factor analysis and regression analysis. Results of the study show media often provoke the notion of fear, mistrust and intuition, which influence the feeling of powerlessness in the respondents in the study. The concerns of respondents are usually not the result of their direct experience. The helplessness consequently is a fertile background for the development of the culture of fear. Keywords: intuition, threat, culture of fear, risk society Milan Ambrož is the Associate Professor at the Faculty of Organizational Studies in Novo mesto Boris Bukovec is the Dean of Faculty of Organizational Studies Novo mesto and Associate Professor:
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