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Dejan Jelovac, Tanja Rihtaršič


In this article we will present different theoretical views and positions on social entrepreneurship, fair trade, buying consumer behaviour and ethical consumerism. The Fair Trade, which is well recognized throughout the world, is an example of good practice of social entrepreneurship. Similarly, globalization processes, the pressure of large corporations, the rapid transmission of information, more and more developed ethical consumer behaviour is clearly contributed to both, the successful development of fair trade and social entrepreneurships. In the empirical part we reviewed and confirmed three of three sets of hypotheses through the quantitative research in Slovenia on sample of 253 respondents. Through the results of our study we also recognized the existence of opportunities for the development of social entrepreneurships in Slovenia. In the discussion and conclusion of the article listed are recommendations for further exploration of ethical consumerism, the development of social entrepreneurship and rising the profile of Fair Trade in Slovenia.

Keywords: business ethics, social entrepreneurship, fair trade, consumer behaviour, ethical consumerism.

Prof. Dr. Dejan Jelovac is Full Professor of organisational sciences and business ethics at School of Advanced Social Studies, Nova Gorica; Faculty of Media, Ljubljana and Catholic Institute - Faculty of Business Studies, Ljubljana; Faculty of Information Studies in Novo mesto; Slovenia;  This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Tanja Rihtaršič is M.A. in Business Sciences and PhD candidate at School of Advanced Social Studies, Nova Gorica; and lecturer of marketing at Gea College – Centre of Higher Vocational Schools, Slovenia; This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Cite this article:
Jelovac Dejan, Rihtaršič Tanja. SOCIAL ENTREPRENEURSHIP AND FAIR TRADE. Innovative Issues and Approaches in Social Sciences, vol.7, no.1:82-98, DOI:http://dx.doi.org/10.12959/issn.1855-0541.IIASS-2014-no1-art06

Digital Object Identifier(DOI): http://dx.doi.org/10.12959/issn.1855-0541.IIASS-2014-no1-art06

View full text in pdf: http://www.iiass.com/pdf/IIASS-2014-no1-art06.pdf  


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