| UNDERSTANDING INTERNET USE AMONG PASSIVE AND ACTIVE TOURISTS. IS THERE A NEED FOR A DIFFERENT WEB APPROACH? |
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Nataša Slak Valek, Eva Podovšovnik Axelsson Abstract
The study empirically investigates the use of the Internet among active and passive tourists from Slovenia. The different purposes of using the Internet were thoroughly researched. A T-test and analysis of variance were used to test the research hypotheses. The main finding shows use of the Internet a significant influence among active and passive tourists from Slovenia. At the same time the travel destination – travelling domestically and travelling abroad – has been found to have a significant influence when using the Internet for travel purposes. For tourism destinations using web-reservation systems for booking different tourism services, it is vital to know the presented data. The implications of the results are discussed in the context of tourism marketing and sales.
Key words: Internet, eTourism, passive tourists, active tourists, diffusion of the Internet Nataša Slak Valek, PhD.Assistant Professor, I-Shou University, Taiwan e-mail:
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Eva Podovšovnik Axelsson, PhD., Assistant Professor, University of Primorska, Faculty for Tourism Studies, -mail:
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Cite this article: Digital Object Identifier(DOI): http://dx.doi.org/10.12959/issn.1855-0541.IIASS-2012-no1-art07 View full text in pdf: http://www.iiass.com/pdf/IIASS-2012-no1-art07.pdf |
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