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SOCIETAL COMMUNICATION IN STRATEGIC PROCESSES Print E-mail

Borut Rončević

Abstract
Dilemma whether developmental processes should be steered or left to societal evolution is one of the oldest in the social sciences. Analysis of communication in strategic action of developmental processes shows that it is an issue that touches the very core of sociological analysis, especially neo-institutional analysis with its ‘path dependency’ and ‘choice within constraints’ concepts. In this paper we are dealing with the role of societal communication in strategic processes of three developmental latecomers: Finland, Ireland and Slovenia. The analysis focuses on developmental paths of the three countries, with a special focus on the path-dependency and path-shaping processes as coordination through systemic discourse and shows that transition to higher levels of development requires changes in approach to developmental steering. Strategic processes are now in a joint domain of all relevant systems and actors with more sophisticated forms of operation in place, especially reflexivity, contextual intervention and systemic discourse. These mechanisms, however, are successfully activated only in the most developed societies, as they require specific socio-cultural conditions. In the case of successful developmental latecomers context-specific forms of systemic discourse were a key factor contributing to developmental leap. Strategic actors, including the state, have to develop capacities to engage in sophisticated forms of societal communication.
 
Keywords: societal communication, strategic action, developmental latecomers, systemic discourse, neo-institutional analysis, path dependency, choice within constraints
 

PhD. Borut Rončević is director at University and Research Centre Novo mesto and assistant professor at Faculty of Applied Social Studies, Nova Gorica.

Cite this article:
Rončević Borut. Societal Communication in Strategic Processes. Innovative Issues and Approaches in Social Sciences, vol.1, no.2:27-46, DOI:http://dx.doi.org/10.12959/issn.1855-0541.IIASS-2008-no2-art02

Digital Object Identifier(DOI): http://dx.doi.org/10.12959/issn.1855-0541.IIASS-2008-no2-art02

View full text in pdf: http://www.iiass.com/pdf/IIASS-2008-no2-art02.pdf

 

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