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THE POTENTIAL OF ARTIFICIAL INTELLIGENCE IN THE FIELD OF ECONOMICS OF GREEN ENVIRONMENTAL SUSTAINABILITY Print E-mail

Đorđe Nadrljanski[1], Mila Nadrljanski[2], Mira Pavlinović[3]

Abstract

The development of science and technology is an inevitable product of the era of artificial intelligence, and the continuous development of green environmental design is determined by the high-quality needs of human beings, as well as high-tech, eco-friendly, and sustainable design concepts that are determined by the passage of time. The business strategy of "Green Business" is one that is based on profitability through environmentally friendly operational processes. In modern business, with the help of artificial intelligence and its techniques, green thinking can permeate the entire product life cycle, from manufacturing plants, production lines, machines, products, to supply chains. It is well-known that the world is grappling with the challenges of climate change and the need to reduce carbon dioxide emissions. Artificial intelligence has proven to be a powerful tool that can help optimize energy consumption, reduce waste, and promote the use of renewable energy sources. This article examines the impact of artificial intelligence on green economic growth and its mechanism. Thanks to artificial intelligence, it is possible to optimize energy consumption in factories, buildings, and cities. Tools such as predictive maintenance and optimized consumption planning can reduce energy consumption, minimizing its harmful impact on the environment. Therefore, according to the latest research focusing on the green industry, this paper aims to bring a new development perspective, including artificial intelligence.

Keywords: green production in agriculture, artificial intelligence, and green economic growth and environment.

[1] Full Prof. Đorđe Nadrljanski, Ph.D., Arca University in Split, Croatia

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 [2] Full Prof. Mila Nadrljanski, Ph.D., Faculty of Maritime Studies, University of Split, Croatia

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 [3] Asst. Prof. Mira Pavlinović, Ph.D., Faculty of Maritime Studies, University of Split, Croatia

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Cite this article:
Nadrljanski Đorđe, Nadrljanski Mila, Šimović Vladimir. THE POTENTIAL OF ARTIFICIAL INTELLIGENCE IN THE FIELD OF ECONOMICS OF GREEN ENVIRONMENTAL SUSTAINABILITY. Innovative Issues and Approaches in Social Sciences, vol.16:194-203,

Digital Object Identifier(DOI): https://doi.org/10.5281/zenodo.10328017
View full text in pdf: http://www.iiass.com/pdf/IIASS-2023-art9.pdf

 

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