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Mila Nadrljanski[1], Mira Pavlinović[2] Abstract The paper deals with media and communication ethics. The paper presents contemporary concepts of communication and media ethics. Communication ethics has historical roots in rhetoric and argumentation analysis, while Media ethics is a branch of ethics that deals with moral issues related to the collection, preparation, storage, presentation, dissemination, and reception of information through mass media. Ethical issues faced by media practitioners are becoming increasingly important. It can only follow that ethical expectations and practices for the media will vary from country to country in accordance with differences in media laws. Media ethical standards also differ depending on cultural expectations and assumptions. Mass media includes print media (newspapers, magazines, and books), recordings, films, and electronic media (radio, television, and computers). The goals in rhetoric as traditionally understood lay the foundation for what later developed as communication ethics. Given the persuasive nature of rhetoric, ethical inquiry outlines the parameters of persuasion. The question arises as to what the moral limits of persuasion are. Keywords: ethics, media, communication, media ethics [1] Full Prof. Mila Nadrljanski, Ph.D., Faculty of Maritime Studies, University of Split, Croatia
This e-mail address is being protected from spambots. You need JavaScript enabled to view it [2] Asst. Prof. Mira Pavlinović, Ph.D., Faculty of Maritime Studies, University of Split, Croatia This e-mail address is being protected from spambots. You need JavaScript enabled to view it Cite this article: |
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