| PERFORMANCE MEASURES IN HOSPITALITY ENTREPRENEURSHIP |
 |
 |
|
Saša Zupan Korže, Matjaž Škabar, Sonja Sibila Lebe Abstract The purpose of this paper is to explore how small hotel entrepreneurs measure performance of their small tourist accommodation business. Empirical research was carried out in Slovenia from May 2014 until June 2015. Data were collected in 62 in-depth semi-structured personal interviews with small hotel entrepreneurs and managers. Qualitative data were analysed by using the method of content analysis. The results show that when monitoring the performance and assessing the success of their small hotels entrepreneurs apply up to five performance measures and combine economic and noneconomic ones. Additionally, entrepreneurs perceive the success of their business also through their own satisfaction. Key words: performance measures, SMEs in tourism, hospitality entrepreneurship, tourist accommodation, small hotels [1] Saša Zupan Korže, Ph.D., assistant professor, is a lecturer (of law, tourism, hospitality, economics, entrepreneurship), researcher, consultant and entrepreneur.
[2] Matjaž Škabar, PH.D., assistant professor, is a lecturer (of economics, business finance and …), a Dean of Erudio Business School and entrepreneur [3] Sonja Sibila Lebe, Ph. D., associate professor, is a lecturer (of …), a researcher and the head of … Cite this article: |
IIASS -Innovative Issues and Approaches in Social Sciences is a trusted academic journal published 3 times yearly (January, May, September).
IIASS is an open access Journal under Attribution-NonCommercial CC BY-NC licence.
For more information please send mail to info(at)iiass.com
 | |
