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Rok Ovsenik , Marija Ovsenik


The only certainty of our time are informational, globalizational and other changes. Dynamic of changes is faster than dynamic of responses and causes dilemmas on the social and intimate level. Therefore, focus of our research was directed into perception of changes needed in the field of creativity. Survival of a nation and an organisation depends on the creation of the space for creative experiences. Continuous creation of novelties and something original becomes immanent need of organization, and creativity becomes an entity which, regarding the demands of the time, promotes an innovative response as a creative approach providing competitive edge and progressive self-changing. This kind of response are able to give only concerned/responsive employees, who are aware that self-transformation is needed for the survival of the nation and organization, and they are defined as reflexive, flexible people, who are looking for creative and innovative charge as a meaning and mission of their work. Intellectual capital means a key to creativity and success.

Key words: creativity, human resources, changes, human capital, learning organisation.

Associate professor Rok Ovsenik, Ph.D, is a university professor and co-author of Tourism Development Strategy of Slovenia until 2011. He lectured also in USA. His bibliography includes over a hundred scientific contributions.
Professor Marija Ovsenik is a researcher, consultant, university professor, manager and author of Social Gerontology program at AMEU - ECM. Her bibliography includes over thousand works. She is socially active and has received many national awards for her work.

Cite this article:
Ovsenik Rok, Ovsenik Marija. CREATIVITY – LIFE IMPERATIVE OF INDIVIDUALS AND ORGANIZATIONS. Innovative Issues and Approaches in Social Sciences, vol.9, no.2:150-164, DOI:http://dx.doi.org/10.12959/issn.1855-0541.IIASS-2015-no2-art09

Digital Object Identifier(DOI): http://dx.doi.org/10.12959/issn.1855-0541.IIASS-2015-no2-art09

View full text in pdf: http://www.iiass.com/pdf/IIASS-2015-no2-art09.pdf 


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